the Box

Outside the Box

Following the acquisition by W2O Group and merger with BrewLife, this next chapter for Pure will be an evolution of the brand – both in look and in practice.

  • Pure was inside the box, but now these “talk boxes” symbolize our outside the box thinking and how we are constantly engaged with our clients - exchanging ideas, communicating strategies, and discussing business opportunities.
  • The new colors reflect the heritage of BrewLife and the squares pay homage to the original Pure logo - symbolizing the coming together of two entities.
  • Our goal now is to work more closely, integrating a common set of values, approaches, and services.

Pure, BrewLife and the origins of W2O with WeissComm all share a common DNA and a desire to foster innovative science and medicine through integrated communications and brand marketing.


Pure is an entrepreneurial organization with a high degree of ownership by everyone for the success of our clients. We don’t answer to a holding company or have growth goals or profitability targets. Our team has one objective: deliver results and ensure client happiness. The growth of Pure is proof that if you do great work, the rest will follow.

Our unique business model allows us to provide senior level talent on all the core aspects of the account: strategic planning, writing, key opinion leader development, advocacy relations outreach, video production, social media engagement, media relations and crisis management, supported by a select group of all-star up-and-coming communications professionals. Communications professionals with ten or more years of experience comprise the majority of our team at Pure.

Our core capabilities include:

  • Strategic counsel on messaging/positioning
  • Media relations
  • Social/new media strategies
  • Investor relations
  • Marketing communications
  • Graphic and web design
  • Corporate branding/identity management
  • Executive communications
  • Crisis communications
  • Advocacy relations

Social & Digital Media

Social and digital media are of growing relevance in communications, even to life sciences companies without products on the market. Key members of the Pure team are also certified in internet promotion & social media regulatory compliance by the Center for Communication Compliance (CCC), the only all-in-one source for training, certification, and consulting in healthcare regulatory compliance and risk communication. This certification reflects our team’s ability to successfully navigate the highly complex healthcare regulatory environment, as well as the ever-growing and ever-changing digital media landscape, to effectively meet the needs of our clients.

Investor Relations

Pure helps our clients build a credible positioning and positive relationships with the Wall Street community to achieve valuations that reflect their teams, assets and future potential.

Pure's Investor Relations Approach

Helping Companies Achieve IR Success


Successfully Launching and Supporting
Emerging Life Science Leaders

We are uniquely positioned to address the needs of emerging and early stage companies. Pure Communications provides the highest level of service and counsel while sharing the insights and experience we have gained from launching more than 35 life sciences companies over the last nine years. Several members of our team focus their time and experience on the unique needs of seed, newly formed or early stage companies.

While we can help a new company define and implement the best communications strategy for their specific story and communications objectives early on, Pure can also expand the account team as a company evolves to include later-stage focused account team specialists with significant clinical, commercial and investor communications experience to ensure the continued delivery of exceptional results.

The new Pure Communications combines the best talent in the business through both former organizations and the broader W2O network in one firm that leverages decades of media, investor and patient relations experience with cutting edge digital, analytics and creative capabilities.